Design History: The 1st Exhibition on Graphic Art

First appearance

IDEA Magazine No.4 (1954-01-01) p60-65

The 1st Exhibition on Graphic Art

October 1953 at Matsuya 8FR.
(text by Takashi Miyayama)

The keynote of a series of these graphic arts is in the fact that seven directors, photographers and designers concentrated their ability into a single work.
This production attitude can be considered as an experimentation of the establishment of art director system in question today.
Only because of the lack of appeal in selling goods the works are far from the purpose of production. This is the weak side of this exhibition.

Ad for Konishi-Roku Photo Industry Co. – Art: Hamao Hamada. Photo: Kenichi Hijikata

Ad for Oki Electric Products Co. – Art: Kosaku Itoh. Photo: Kiyoji Otsuji

Ad for Lion Dentifrice Mfg. Co. – Art: Hamao Hamada. Photo: Tadao Higuchi

Ad for Japan Airline – Art: Yusaku Kamekura. Photo: Osamu Yagi