IDEA magazine


Editor: Takashi Miyayama
Art Director: Hiroshi Ohchi
Cover design: Ayao Yamana

Graphic Arts
Advertising for Vetroflex
Staatliche Akademie der Bildenden Künste
Poster Composition
Works of College Graduating Students
Retrospect of the Late Alvin Lustig
Works of Munari
The Nika Exhibition (Commercial Arts)
Designers in Central Japan

Color Pages
Poster Composition
Tokyo Univ. of Art Students’ Works
Works of the Designers in Central Japan

History of Western Fine Arts by H. Hara
A Brief History of Commercial Arts in Japan by A. Yamana
Trap of Interest: Fiction by S. Imatake
Voice of Local Designer
Local News
Editor’s Note by T. Miyayama

Ayao Yamana
Born in Hiroshima, Japan, in 1898. He learned Western painting and entered the publisher, Platon Co. in 1923 where he did illustration for magazines and books and design of ads. In 1929 he entered Shiseido Cosmetics and four years later he became freelancer and worked for the Japanese external publicity magazine ‘NIPPON’ . After WWII, he re-entered Shiseido as a design director. His elegant style had much influence on Japanese design and fashion fields. Died in 1980.