IDEA magazine105
1971/3
American Naive Painting of the 18th and 19th Centuries

IDEA No.105
Published: 1971/3
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Editor: Noboru Sakamoto
Art Director: Hiroshi Ohchi
Cover Design: Shigeo Katsuoka


American Naive Painting of the 18th and 19th Centuries by Masataka Ogawa
Bentley / Farrell / Burnett
Crosby / Fletcher / Forbes
Rudolf Altrichter
“CBS” & Louis Dorfsman
Helmut Schumid and his Type design
A Challenge to a New Sense of Beauty …… Shigeo Katsuoka’s Exhibition by Yoshio Hayakawa
Calderhead, Jackson Inc.
Anton Beeke’s Alphabet
Yoko Mitsuhashi by Akira Uno


Shigeo Katsuoka
Born in Yokohama, in 1940. Graduated from Kanagawa Technical High School. Once he worked for Light Publicity and in 1977 he established Katsuoka Shigeo Design Studio. He designed many of CI or BI including Tomato Bank, Sapporo Beer, Meiji Life insurance Company. And received many Awards including Asahi Advertising Award and Tokyo ADC.