IDEA magazine142
1977/5
The SPD's election campaign


Cover Design:Helmut Schmid

The SPD’s election campaign Shigeru Watano
Five Illustrators in New York
Doug Johnson
Guy Billout
David Wilcox
Robert Giusti
Tim Lewis
Design Policy for the Canon Amsterdam Shigeru Watano
200 Years of American Illustration Shin’ichiro Tora
Ronald Shakespear and Raul Shakespear
Lock/Pettersen Limited Layout by Imatake & Associates Inc.
Paul D. Miller Interviewer: Midori Imatake
Willi Kunz Interviewer: Midori Imatake
Ken Resen Interviewer: Midori Imatake
“Basic Typography” by Ruedy Rüegg / Godi Fröhlich
Amnesty International “Prisoners of Conscience Year 1977” International Poster Exhibitions
“Toy” the world of child
Exhibition of Hisara Tanaka’s Posthumous Works Attracts Tens of Thousands of Young People Koichi Nakai

Helmut Schmid
Born in Austria in 1942. He apprenticed as type compositer in Germany, and then studied under Emil Rude, Robert Büchler and Kurt Hauert at the Basel School of Design in Switzerland. He has worked in Sweden, Canada, Japan and Germany. He now designs in Osaka, Japan with the duality of informative and free form. He has been a contributor to the international typography journal, ‘Typographische Monatsblätter’ since 1967.