IDEA magazine147
Japanese Graphic Idea Exhibition '77

IDEA No.147
Published: 1978/3

Cover Design:Tadanori Yokoo

Special Feature: Japanese Graphic Idea Exhibition ’77
President’s Statement David Davidian
How “Japanese Graphic Idea Exhibitin ’77” Was Planned and Implemented Shin’ichiro Tora
On First Comprehensive Japanese Graphic Design Exhibition in New York Yoshihisa Ishihara
From American Judge’s Meeting for Exchange of Views on Results of judging Entries in “Japanese Graphic Idea Exhibition ’77” Jitsuo Hoashi
On Award Winners and Selected Pieces of Work at “Japanese Graphic Idea Exhibition ’77” Koichi Nakai
On Award Winners at “Japanese Graphic Idea Exhibition” Kazumasa Nagai
Ten years in service of graphic design, ICOGRADA Jan Rajlich
Tendencies in 1920s Exhibition Shigeru Watano
David’s Lemonade corporate identity manual Yusuke Yamamoto
Implement & John Harrison Layout: Imatake & Associates Inc.
Printed matters for the citizen Helmut Schmid
Graphic Designers’ Fine Art Shin’ichi Segi
ZEN Environmental Design
ACA Exhibition
Graphic Design in Nagoya
Paul Davis
Interview with Paul Davis Takenobu Igarashi Design Office
Newspaper ad. by Hideo Mukai

Tadanori Yokoo
He was born in 1936 in Nishiwaki in Hyogo Prefecture. In the 1950s he began working as a graphic designer. In the middle of the 60s he created his own original style, a blend of Japanese ethnicity and Kitsch. In the 70s his works took a new direction, reflecting his interest in the spiritual world. Since 1981, he has mainly worked as a painter and has energetically produced his works while designing posters.