IDEA magazine147
1978/3
Japanese Graphic Idea Exhibition '77


Editor in chief: Yoshihisa Ishihara
Assistant Editor: Tadashi Hamada
Editorial Cooperation: Ohchi Design Office
Editorial Cooperation: Midori Imatake
Cover design: Tadanori Yokoo


Special Feature: Japanese Graphic Idea Exhibition ’77
President’s Statement by David Davidian
How “Japanese Graphic Idea Exhibitin ’77” Was Planned and Implemented by Shin’ichiro Tora
On First Comprehensive Japanese Graphic Design Exhibition in New York by Yoshihisa Ishihara
From American Judges’ Meeting for Exchange of Views on Results of judging Entries in “Japanese Graphic Idea Exhibition ’77” by Jitsuo Hoashi
On Award Winners and Selected Pieces of Work at “Japanese Graphic Idea Exhibition ’77” by Koichi Nakai
On Award Winners at “Japanese Graphic Idea Exhibition” by Kazumasa Nagai
Ten years in service of graphic design, ICOGRADA by Jan Rajlich
Tendencies in 1920s Exhibition Shigeru Watano
David’s Lemonade corporate identity manual by Yusuke Yamamoto
Implement & John Harrison Layout: Imatake & Associates Inc.
Printed matters for the citizen by Helmut Schmid
Graphic Designers’ Fine Art by Shin’ichi Segi
ZEN Environmental Design
ACA Exhibition
Graphic Design in Nagoya
Paul Davis
Interviw [sic] with Paul Davis by Takenobu Igarashi Design Office
Newspaper ad. by Hideo Mukai


Tadanori Yokoo
He was born in 1936 in Nishiwaki in Hyogo Prefecture. In the 1950s he began working as a graphic designer. In the middle of the 60s he created his own original style, a blend of Japanese ethnicity and Kitsch. In the 70s his works took a new direction, reflecting his interest in the spiritual world. Since 1981, he has mainly worked as a painter and has energetically produced his works while designing posters.