- Published: 1953/11
- Sold out.
Works of E. Bonini [Italy]
Design for Point of Sale Ladislav Sutnar
New Store Design in America T. Hashimoto
Creative Package Design in Japan Y. Kamekura
Promotion & Publicity Piece in English T. Kono
Japan Advertising Artist Club 1953 Exhibition
Alvin Lustig T. Fujinami
Scientific Advertising Claude Hopkins
39 Tips to Better Salesmanship C. B. Larrabee
The Man Who Tore Down the Telephone
Packaging Pageant Modern Packaging
The Situation of Art Director I. Shiibashi
Metaphor in Advertising S. Murano
Editor's Note T. Miyayama
Hiroshi Ohchi
Born in 1908, Okayama. Graduated from Tokyo school of Arts. The first art director of IDEA. While He was active in C.I., and packaging design, he performed enlightenment and educational activities energetically as a leading Japanese internationally-minded person of the initial design industry. he directed towards enlightenment and educational activities as a leading Japanese internationally-minded person of the initial design industry. Died in 1974.