- Published: 1954/9
- Sold out.
Modern Advertising Arts in Germany Otto Aicher, Richard Roth, Helmut Lortz, Hans Schweiss, Hans Lohrer, Hans & Ruth Albitz, Alfred Resch, Toni Zeph, Michael Engelmann, Hans Haderek, Heinrich Tewes
Design and Dessin Shichiro Imatake
Shoji Yokota (Aji-no-moto Co.)
Yoshinosuke Mitsui and Susumu Suzuki (Morinaga Confectionery Co.)
Modern Advertising Arts in Germany Dr. W. Löer
Discussion on German Commercial Artists And Their Works Hiroshi Ohchi and Hiroshi Hara
Memorandum of My Works Yusaku Kamekura, Ryuichi Yamashiro, Takehiko Miyanaga, Reikichi Yura, Yoshinosuke Mitsui, Hideyuki Oka, Ryukichi Shibuya
What's Good in Newspaper Ads? H. Ino, M. Kawasaki, M. Fujimoto, M. Ito, M. Okuda, S. Ohashi, T. Imaizumi, K. Endo, I. Shiibashi, H. Mukai, K. Komae
Do's and Dont's for Direct-mail Advertisers, Methods of List Building and Testing Printer's Ink
Editor's Note T. Miyayama
Helmut Lortz
Born in 1920, Darmstadt. Studied sculpture at the art academy in Berlin. After working at a printing company, became freelance. First German AGI member. Since 1948, member of the new citizens of Darmstadt Sezession. From 1957 foundation members of the graphic arts group NOVUM. From 1959 professorship for experimental graphic arts at the university of the arts Berlin. Numerous book formations, advertising, posters.