- Published: 1955/1
- Sold out.
Alvin Lusting
Georg Olden
Ladislav Sutnar
Will Burtin
Bill Sokol
Edward Carini
Paul Rand
A. F. Arnold
Gene Federico
John Milligan
Lester Beall
Segawa Works, Ltd.
Fuji Electrical Manufacturing Co., Ltd.
Contemporary American Advertising Art S. Ogawa
Letters from H. Ohchi and Y. Kamekura
How to Make the Mark S. Imatake
A Chapter on Platonic Design K. Ito
From Old Materials H. Nagata
Women's Face Y. Hayakawa
About the Trade Mark Y. Kojima
My Own Ad Cuts H. Hamada
It's Not Easy to Write Sideways F. Okabe
Copy Writer May Borrow Idea from Others S. Kurosuda
An Observation Car Named Advertising Vol. 1 K. Endo, T. Miyayama
Editor's Note
Paul Rand
Born in 1914, in Brooklyn, New York. One of the most influential figures in 20century graphic design. Studied at Plat Institute, Persons and Art Students League. At a yound age, worked as an art direction for Esquire magazine and ‘Apparel Arts’ (later ‘GQ:Gentleman's Quarterly’). In his long career, he designed numerous masterpieces, including C.I works for IBM. He published books on graphic design, including ‘A Designer's Art’ and ‘From Lascaux to Brooklyn.’ Died in 1996.