• Published: 1955/3
  • Sold out.

IDEA NO.10

Cover Design:Herbert Bayer

Herbert Bayer Y. Kamekura
Two Comparative Artists K. Takahashi
This Word "Fashion" S. Imatake
Travel Posters of Japan T. Miyayama
Industrial Design Training at Pratt Institute H. Ohchi
Profile of Designer Y. Kamekura
Countries I Visited and Artists I Met H. Ohchi
Advertising in Europe H. Ohchi
Japan Industrial Bank M. Watanabe
Talk of the Word IDEA S. Ogawa
An Artist's Viewpoint on Travel Posters F. Yamana
Divergent Paths T. Kubo
Longing for a Young Illustrator H. Tomura
A Studio in a Park T. Koyama
An Invitation to Photography R. Yamashiro
Akira Nakao (illustrator) M. Okuda
Chihiro Iwasaki (illustrator) M. Kawasaki
Illustration in Newspaper Advertisement H. Mukai
How the Trade Character Is Made S. Doikawa
Basic Factors That Make for Salability of Packaged Goods Printer's Ink
Editor's Note T. Miyayama

Herbert Bayer
Born in Haag, Austria, in 1990. He was a student at the Bauhaus Weimar. having first joined the mural workshop under Wassily Kandinsky. From 1925 to ’28, he was a master of the workshop for graphic design and printing the bauhaus, which meantime had moved to Dessau. He was art director of ‘Vogue’ in Berlin. He left for U.S.. He worked in association with his friend Walter Gropius to design the exposition ‘Bauhaus 1918-28’ at MoMA. Died in 1985.