IDEA magazine131
1975/7

IDEA No.131
Published: 1975/7
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Cover Design:Ben Boss, Total Design

Lettering Calligraphy / Alphabets Show by 32 Typographers Shin’ichiro Tora
Louis Portuesi’s Promotion Pieces for the Reader’s Digest Magazine
Josse Goffin, Belgian Lyricist
The Orthometric Art of Gerald Cross Myrna Davis
Preuit Holland
Elements of Idea “Pattern & Ground” Relationship
Identities in Environmenr Midori Imatake
Edward Marson
Dtephen Graff Doyle Dane Bernbach
Jerry C. Demoney
Vasarely III, Plastic Arts of the Twentieth Century
Tom Gilday Penton Publications
Total Design BV Shigeru Watano
Leslie A. Segal Corporate Annual Reports, Inc.
’75 Graduation Works of Graphic Art Students
Graphic Designs from Great Britain

Total Design
In 1963 Total Design was established by Wim Crouwel, Friso Kramer and Benno Wissing in Amsterdam. Total Design covered or bordered on the fields of architecture (interior and exterior), industrial design, echitibions, graphic presentation and visual communication and offered clients a complete design service to develop corporte identity programs. Recently Total Design changed its name into Total Identity.