IDEA magazine133
1975/11

IDEA No.133
Published: 1975/11
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Editor in chief: Yoshihisa Ishihara
Assistant Editor: Tadashi Hamada
Editorial Cooperation: Ohchi Design Office and Midori Imatake
Cover Design: Katsumi Asaba


Clarence Lee, Hawaiian designer
Alvin Grossman’s Unique Editorial Art Direction
Latest Work of Tom Daly, the Jolly Dreamer
On Visual Marketing System of Overlock Howe & Company
Zanders: Promotion piece for Quality Papers
Society of Publication Designer’s 10th Editorial Design Award by Shin’ichiro Tora
Malcolm Grear Designers, Inc. by Midori Imatake
Allan Weitz
Wolfgang Behnken and Stern magazine
Fred Troller and Symbol Mark Design of F. E. A.
A Glance at Modern Trade-Marks in Czechoslovakia
Elements of Idea: Meanings of Handshakes by Shigeo Fukuda
’75 greeting cards & calendars
Tom Kamifuji by Takenobu Igarashi
Gerry Gersten and his illustration
Carol Anthony and friends
Kazumasa Nagai: One man show by by Shin’ichi Segi
The New York Type Directors Club Show


Katsumi Asaba
Born in Kanagawa in 1940. He had apprenticeship at Keinosuke Sato Typography Studio for 5 years since 1959. He entered Light Publicity in 1964. He set up his own studio, Katsumi Asaba Design Room in 1975. Currently he works as an art director. Also he is attracted to the various letter forms in Asia and pursue the relationship between letter and visual communication.